this is like sex education and talking to 17, 18-year-olds about responsible sex. it starts in preschool and kindergarten. if we don't get our handle on good nutrition in school and teach the habits and then continue them, you know, in to the home, we have lost the battle. do i think school could be an island? it's a first step. the problem is nobody wants to change and i have talked to kids who have been hungry before and they said, look. don't tell me that an apple is better than a snickers bar. i get it's more nutritious and won't fill me up and they have a case. it's because we have taught them not to like it. what tastes better than french fries? >> nothing. >> nothing. nothing. so it's really rewiring the brain but if we save this generation of dying early, it is on parents' backs to make the changes whether the kids like it or not. that's tough love but that's where it starts. >> thank you so much. >> you bet, chris. >> great to have you on the program. that wraps up this hour. i'm chris janesing. thomas roberts is up next. >> good morning to you. good morni